Independent News Publication of artistpro Media Daily Global Reporting for the Music Products Industry Since 1879 Publisher of Musical Merchandise Review
Founded in 1879—22 years before NAMM was formed—MMR has documented the companies, products, retailers, leaders and ideas that shape the global music products industry. This is MMR's living digital NAMM archive.
Product launches, show reporting, interviews and industry analysis.
2,378 stories
When the MI industry began to brace for the challenges of COVID-19 this spring, Fender Musical Instruments Corporation (FMIC) didn’t waste any time getting creative. Right as the…
On September 24 the NAMM executive committee leadership cosigned an urgent letter to House and Senate leaders, Pelosi, McConnell, McCarthy, and Schumer, urging them to act now to provide provisions…
The TEC Awards committee and NAMM are pleased to announce and celebrate the nominees across the 22 Technical Achievement and seven Creative Achievement TEC Award categories.
Audio-Technica announces that Audio-Technica U.S. President/CEO Phil Cajka will retire March 31, 2021, after being with the organization since 1981.
NAMM is issuing an urgent call-to-action to all industry professionals to urge House leadership to bring H.R. 7481, the bipartisan RESTART Act, to the floor of the House for…
On September 8 we were sent the following from NAMM's Dan Del Fiorentino: Our friend Jim Gamble confirmed the sads news today that Pro Lighting innovator Michael Paul…
“Retro” guitars have long appealed to players who long for the classic vibe of instruments from the past, but who don’t necessarily have the cash to purchase the…
There comes a period in any long-lasting company’s life when it’s appropriate to tackle, impress, and astound a new generation of players.
Today, at 30, Joseph Fox, vice president of Fox Music House, still has the energy of an 8-year-old.
Have you ever had one of those moments when a person with whom you are speaking (in this instance, a sales manager for a large home goods retail…
On September 2, NAMM's Dan Del Fiorentino sent the following: I am sad to report the passing of Dave Olsen. Dave passed away today at the age of…
On September 2, we received the following from NAMM's Dan Del Fiorentino: It is with a heavy heart that we note the passing of our member and friend…
NAMM is issuing an urgent call-to-action to all industry professionals to contact their Members of Congress NOW to support the RESTART Act (S.3814).
In light of the COVID-19 pandemic, and with the health and safety of NAMM members as the first priority, NAMM is reimagining how to connect all facets of the industry…
LPD Music has announced that Evan Vallis has joined the LPD team as their National Sales Manager.
On Thursday, July 30, the NAMM Public Affairs and Government Relations department will offer a webinar to review pending federal COVID relief for all facets of the industry.
I have written on student retention before, but what better time to revisit that topic then when everything in our industry is being reconsidered and revamped? I believe…
The Lennon & McCartney song, “When I’m 64” is apropos to the current COVID environment. We are all trying to determine if our customers still need us, and…
For many of us, each and every day for the past many months is altogether too similar to the days that preceded it – a gloomy, goth re-boot…
After several years of absence from the market, Walden Guitars were re-introduced at the 2020 NAMM show this past January, and will be distributed in the United States…
On July 23 NAMM's Dan Del Fiorentino shared the following sad news: Our dear Phyllis Fender passed away yesterday in her home in Fullerton, California, not far from the…
On July 16, C.F. Martin & Co. Inc. announced that Christian Martin IV has decided that, at the conclusion of his NAMM Chairmanship in July 2021, he will…
Billy Martinez, Fender’s VP Category Management, Acoustics & Squier, recently discussed Fender’s newly introduced Fullerton line, which draws upon the brand’s many iconic and widely recognizable body shapes,…
What could be worse for any business to experience than the pandemic? Lately, when you visit the websites of most music stores, you will see a pinned notice…
