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MMR Industry Record

2018 Music Products Industry Archive

Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.

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Season Two of 'Raw Talent: The Improv Song Series' by D’Addario Premieres Today

“Raw Talent: The Improv Song Series” by D’Addario premieres its second season today with John Oates.

CHAUVET Professional Sponsors WFX Learning Session on Worship Lighting

Daryl Sutton and Daniel Connell, two highly regarded worship lighting figures, will lead a WFX learning session entitled “Lighting Perspectives: An Idea Exchange on Making Lighting Decisions.”

YCA Names Guzman as Director of Its In-house Creative Agency

Yamaha Corporation of America (YCA) announced that Michelle Guzman has joined the company as director of Studio 60, the company’s in-house creative agency for Yamaha musical instruments and audio/visual products.

Neumann Honored with 90th Anniversary 'Service to Industry' Award at AES Convention

During the AES 145th Pro Audio Convention recently held in New York City, Neumann.Berlin was presented with a 90th Anniversary ‘Service to Industry’ award by the AES — which celebrated its…

The Flying Dutch Festival Employs CHAUVET Professional Fixtures

The Flying Dutch festival supported its performers this year with some dazzling and colorful visuals from CHAUVET Professional fixtures, supplied by Massive Productions.

Shure Incorporated Named One of the Top Places to Work by the Chicago Tribune

Shure Incorporated has been awarded a 2018 Top Workplaces honor by the Chicago Tribune.

Morley Mini Power Wah Volume

Morley’s Mini Power Wah Volume pedal is a shining example of Morley’s reputation for high quality innovation in the wah space.

Staccato Outburst: Snare Drum Sales, Trends, and Best Practices in 2018

It’s the 2 and 4 that provides the “snap” for the backbeat in popular music, the defining sound of the classic military marching beat, and an integral catalyst behind any…

Music China 2018: Global MI Market Converges on the ‘Pearl of the Orient’

A record number of attendees and exhibitors were on hand at the Shanghai New International Expo Centre this October for the annual Music China gathering.

C.F. Martin & Co. Authentic Acoustic Strings

“Authentic” has been something of a go-to phrase for Martin Guitars the past few years. Their limited series of instruments build to prewar standards – as determined by forensic analysis…

Reed Between the Lines: The Reed Market in 2018

With 67 percent of participants in this month’s survey reporting that sales of reeds are either up or level when compared to this same time of year in 2017, it…

Massachusetts’ Drumming Punk Pioneers: From a Basement to Backing Rock’s Modern Drumming Icons, SJC Drums Keeps it Close to Home

When Mike Ciprari was 15 years old in 2000, he was a par for the course punk, dreaming of meeting Green Day’s Tré Cool. Now Tré Cool plays drums made…

Innovate or Fade Away: Michael Ciravolo’s Balancing Act at Schecter Guitars

Michael Ciravolo began his career at a small music shop in New Orleans. In 1995, he decided to take a leap and move to Los Angeles.

Tariffs, Trade War, and MI

In January of this year, America began imposing tariffs on primarily Chinese-built goods and China-sourced materials and, in July, the U.S. initiated 25% tariffs on $34 billion worth of goods…

The Element of Surprise - A Humbling Teacher

When you embark on a new, creative undertaking, it’s possible that success may be your biggest downfall.

How to Retain, Grow, and Recruit Top Performers

I was recently talking to an MI retailer with his two successors. Here’s how the conversation began.

Practice Makes Perfect: When Retail and Rehearsal Studios Combine

Much has been written (especially by me) about the decline of the recording studio business. As the ability to make high-quality multitrack recordings moved from expensive, high-tech and acoustically perfect…

Chon Relies on CHAUVET Professional Fixtures on Spring Tour

Victor Zeiser and his team at Squeek Lights were brought on board to light Chon’s 2018 spring tour, which concluded at the San Diego House of Blues on July 1,…

'Fingerstyle Jazz Guitar Solos' from Hal Leonard

Sean McGowan’s expertly arranged book Fingerstyle Jazz Guitar Solos includes standard notation and tab for solo guitar for a dozen songs.

New from D’Addario Accessories

D’Addario Accessories has extended their strap line in three new patterns: Classic Tweed, Sunrise/Sunset Hootenanny, and a Padded Garment Leather Strap. D’Addario Accessories’ Yellow Submarine anniversary collection comes in a…

Electro-Harmonix's New Pedals

The Grand Canyon delay and looper pedal delivers 12 effect types with programmable presets, up to three seconds of delay time, tap tempo and nine tap divide settings, high-quality analog…

Michael Amott Signature Mini Wah from Morley

Morley’s Michael Amott Signature Mini Wah is a Limited Edition Wah from the Morley Custom Shop with only 500 pieces available worldwide.

Whirlwind’s Rack Lightning, Adjustable LED Rack Illumination System

The Rack Lightning system from Whirlwind is a rack rail lighting system that can illuminate your equipment rack in six different color settings, with an adjustable dimming control.

The Signature Series Reeds from Légère Reeds

Légère Reeds’ newest and smallest reed is The Signature Series for Sopranino Saxophone.

Pure Technologies’ Pure Tone Barrel Jack

The Pure Tone Barrel Jack is comprised entirely of highly-conductive copper and with greater surface area at all contact points.

New Stratocaster Pickguards from EMG

EMG Pickups’ two new passive prewired Stratocaster pickguards are the ST-54 and ST-65. The two systems come in both vintage and classic styles and are the newest passive additions to…

Martin Guitars’ New Strings

Martin Authentic Acoustic strings are engineered with the performer in mind and they will always stand up to rigorous practice and performance schedules.

New Releases from Sher Music

With New Orleans Trumpet: A Down Home Conservatory Method by Jim Thornton, students can learn the essence of trad jazz from an insider. This book includes music theory, fingerings, an…

Alfred’s 'Smallfoot' Choral Arrangements

Alfred Music’s new choral arrangements from the Warner Bros. movie, Smallfoot include Perfection, Moment of Truth, and Wonderful Life. Each isa delightful, energetic performance piece that teachers, students, and audiences…

Alvarez’s Cádiz Series

Alvarez Guitars’ brand-new Cádiz Series of Classical and Flamenco guitars feature Flamenco and Concert models in various configurations, including cutaway/electric and hybrid models with a slimmer nut width.

DDUK11 Ukulele from Amahi

This new ukulele model from Amahi, the DDUK11, is a soprano ukulele with a mahogany top, back and sides, and a satin finish.

Reverend's New Guitars

The Reverend Airwave – Reverend’s 12-string guitar – has a Blackwood Tek fingerboard and Tortoise pickguard. The Reverend Pete Anderson Eastsider T is the company’s take on Pete Anderson’s vintage…

Shure Announces Holiday Promotions

Shure has unveiled special holiday promotions for a variety of its popular products just in time for the holiday season.

John Mayer Show Relies on CHAUVET Professional Fixtures

John Mayer’s acoustic solo performance at One Night, One Show, One Cause used a collection of CHAUVET Professional Rogue and STRIKE fixtures supplied by Showtime Sound LLC.

D’Addario Shares 'Guitar Power' Episode with Lanois

D’Addario has released episode three of their Youtube program Guitar Power, featuring Daniel Lanois, a Canadian record producer, and multi-instrumentalist.

Black Diamond String Brand Changes Hands

The Black Diamond Strings brand has been acquired from Super Sensitive Musical String Co. by Guitar String Manufacturing located in Santa Rosa, California.

New Warwick Gauge Reduces Fretting Over Frets

Framus/Warwick has introduced the RockCare Fret Rocker, a gauge for checking whether frets on an instrument are level and set up correctly.

Dealer Events Launch Xone:96 Mixer

Selected UK Xone dealers will simultaneously stage free in-store events to launch the newly launched Xone:96 DJ Mixer.

Cranborne Ships New Camden 500 pre-amp

Cranborne Audio and UK distributor Sound Technology have launched the new Camden 500 mic pre-amp.

Fender Launching Jimmy Page Tele

Fender has collaborated with one of rock’s most legendary guitar players – Jimmy Page – to recreate his famous 1959 Fender Telecaster 50 years after Led Zeppelin formed in October 1968.