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MMR Industry Record

2015 Music Products Industry Archive

Search and browse MMR’s music products industry reporting timeline, connecting companies, people, products, NAMM coverage and market developments across the digital archive.

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New Training School for Guitar Techs and Luthiers

 “We're proud to announce the launch of Guitar Services Workshop,” says Nashville luthier John LeVan.

Weber Welcomes Luke Bryan Utility Player Kevin Arrowsmith to the Family

Kevin Arrowsmith has a long history of playing instruments – starting with the violin at age five.  

D’Addario Promark DC17 Light and DC27 Scooter

Promark has announced two new stick models in their System Blue marching line, the DC17 Light and the DC27 Scooter (both are available now).

Lucero LFB250SCE, LFN200SCE, and LC200S

Lucero's new Flamenco series guitars feature slim, shallow neck profiles, cutaway design for easier access to upper frets, and built-in Fishman™ Classica III preamps with 3-band EQ, phase switch, and…

Apollo Drums AP522

The Apollo AP522 5 Piece Drum Kit features Poplar 6-ply construction, 10” and 12” mounted toms, a 16” floor tom, 22” bass drum with foldable spurs, and a matching 5…

NAMM Supports China Conference on Music Education

NAMM stepped up to support the first China Conference on Music Education with the Chinese Society for Music Education (CSME) during October’s Music China.

ADJ Ricochet

The Ricochet is a brand new 20W hybrid LED scanner/beam effect that utilizes precision stepper motors, dual mirrors and an array of color/pattern options to let users create pure lighting…

Harman JBL EON618S Powered Subwoofer

HARMAN’s JBL Professional introduced the JBL EON618S, an 18-inch, 1000W powered subwoofer that is durable, supports true low-frequency extension, and can be controlled wirelessly.

Perri’s Nirvana, KISS, Soundgarden & The Doors Guitar Straps & Picks

The new ranges continue the expansion of their licensed collections, which includes accessories featuring The Beatles, AC/DC and Pink Floyd amongst many others.

EHX Key9 Electric Piano Machine

The KEY9’s layout is straightforward and intuitive.

Grover Perfect Guitar Nut and Ukulele Humidifier

Grover Musical Products has reintroduced the “Perfect Guitar Nut” for slide steel playing.

AIM Holiday Gifts

Stuff those holiday stockings and your store’s cash register selling AIM Gifts music design candy mint tins.

Korg Sledgehammer Pro

With advanced new design, operation, and functionality the Sledgehammer Pro provides ultra-precise tuning with an accuracy of ±0.1 cents, making it one of the most reliable clip-on tuners ever produced.

Zildjian Appoints Czerkawski as CFO

The Avedis Zildjian Company has named Charles “Chuck” Czerkawski to the position of chief financial officer, with responsibility over finance and accounting, human resources, and information technology.

Rosetti confirms BC Rich distribution

After BC Rich announced a new licensing deal with Praxis, UK distributor Rosetti has moved to confirm that it will continue to work with the brand in the UK.

US SECTOR FOCUS: Drums and Percussion

Based on this month’s survey – sent out to over 450 MI retailers, globally – electronic drums & percussion represent a fairly static market segment in 2015.

St Louis buys Hamilton Stands

Saint Louis Music (SLM) has completed the acquisition of Hamilton Stands.

Orange Musicboard2 hits US market

Orange Music Education (OME) launched its Musicboard2 at the annual Conference of NAfME, the National Association for Music Educators, in Nashville Tennessee recently.

New Seagull mandolin launches

Canadian guitar brand Seagull, has launched a new domestically manufactured mandolin, available in the UK through 440 Distribution.

The Beat Goes On: Major Players in Electronic Drums & Percussion Discuss Trends in the Market Segment

Interest in electronic percussion had sort of “ebbed and flowed” from the ‘70s through the early 2000s, but in recent years it seems like those types of instruments have solidly…

Electronic Drums & Percussion: Electronic Drums Continue to Appeal to a Niche Market, While Hybrid Kits are Here to Stay

Based on this month’s survey – sent out to over 450 MI retailers, globally – electronic drums & percussion represent a fairly static market segment in 2015.

Music China 2015: International MI Community Gathers in ‘The Pearl of the Orient’

The news out of China this past summer was mostly centered around the nation’s stock market crash – a main source of global economic volatility for many month – but…

Pa Rum Pum Pum Pum – Kraft Music & The E-Drum

If you asked Ben Kraft, president of Kraft Music, to write about the history of Kraft Music, he’d say that he considers the store to have had two chapters. Chapter…

Strings & Things – Gatchell Violins

Under the “about us” section of the Gatchell website you will see a section labeled “Our Mission.”

KMC’s Mark Terry Discusses an Eventful Year

To say that the past 12 or so months have seen a lot of changes for KMC Music could be safely qualified an understatement: In January of 2015, the organization…

Boulder Creek Guitars – Worth Fighting For

The Boulder Creek Guitars warehouse and office space sits amongst pastoral fields of garlic, tomatoes, and corn in Gilroy, California, at the southernmost tip of the Santa Clara Valley.

Learning Music: In Praise of Print

I grew up in a home with a grand piano.

Remember the 808

A good chunk of this current issue of MMR turns the spotlight on electronic drums & percussion, with significant attention given to how recent (and ever-continuing) technological strides have benefitted…

Re-Imaginings at Two MI Icons Point Towards a Changing Future

The two most iconic brands in MI, Fender and Gibson, are in the process of remaking themselves.

Add it Up! Steps to Successful Add-On Sales

Some years ago, at my former company, I analyzed a season’s worth of rental and lease contracts, and found that only 27 percent of them had any add-ons at all.

Saint Louis Music Acquires Hamilton Stands

Saint Louis Music (SLM) recently completed the acquisition of Hamilton Stands.

Littlite Adds Mikeska to Sales Team

Littlite has announced new sales team member Nic Mikeska. He is going to take on the role of outside sales representative for the company.

Longhorns return for Danelectro

Danelectro has re-released its classic Longhorn model, with new six string guitar and bass versions.

Adam Hall opens Barcelona showroom

Audio and lighting distributor, Adam Hall has opened a showroom in Barcelona showcasing its range of brands including LD Systems, Cameo, Palmer and Defender.

Hanser inks BC Rich deal

Gary Hanser, president of Hanser Music Group (HMG), has announced a worldwide licensing agreement with Praxis Musical Instruments for the BC Rich brand of guitars and basses.

CHAUVET DJ Sets Elegant Tone At Chic NY Event Venue

Commanding incredible views of the city’s harbor from Brooklyn’s trendy Red Hook neighborhood, Liberty Warehouse has been the scene of parties for big name celebrities from every field.

Hanser Music Group Announces Licensing Agreement of BC Rich Brand

Gary Hanser, president of Hanser Music Group (HMG), has announced the worldwide licensing agreement with Praxis Musical Instruments for the B.C. Rich brand of guitars and basses.

Gear4Music debut figures show revenue boost

Gear4Music has reported interim results showing a surge in revenue as chief executive Andrew Wass hailed the firm's progress since its floatation earlier this year.

Gravesend dealer back in business

Gravesend music dealer Elephant Music has reopened under new management.

Ashton moves into cajon market

Ashton and UK distributor Sound Technology have released a number of new percussion products, including its debut into the cajon market.