Killing the Goose of Engagement: Facebook and YouTube’s Biggest Mistake
Customer engagement is the only thing that matters in branding and businesses. That’s it – nothing else matters…Nothing.
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XCHANGE news timeline
232 published MMR stories reference this company or its work.
Summer NAMM to Present More Than 60 Education Sessions
At Summer NAMM, a plethora of professional development, networking, and business opportunities will take place over the course of three days at Nashville’s Music City Center (July 18–20).
Musikmesse and Prolight + Sound 2019: A Changing Show Grapples with its Identity
That the Musikmesse gathering has been going through a challenging “transitional period” for the past few years is no secret. Anyone who visited the show 10 or 15…
Spitfire Audio Announces Availability of Ambient Guitars with World-Renowned Virtuosic Guitar Innovator Leo Abrahams
Spitfire Audio is proud to announce availability of AMBIENT GUITARS.
Make Music Day 2019 Returns on Friday, June 21
Make Music Day, the annual global celebration of music occurring on the summer solstice, returns this year on Friday, June 21 with over 5,000 free outdoor concerts, music…
L-Acoustics Debuts L-ISA Training Program
L-Acoustics has announced the availability of training programs for systems and mixing engineers seeking to implement L-ISA Immersive Hyperreal Sound technology, the market-leading object-based mixing technology for live…
Musikmesse Readies Joint Show Offering
The world of entertainment technology and music business is coming together at Prolight + Sound and Musikmesse in Frankfurt am Main from 2 to 5 April 2019.
Shure Announces ‘For Those Who Tour’ Chicago
Shure has announced “For Those Who Tour” (FTWT) Chicago, a year-long initiative to support, encourage, and inspire artists and creators as they take their talents on tour.
Musikmesse adding new Networking Area for 2019
Musikmesse will introduce a new Networking Area in Hall 4.1 of Musikmesse and Prolight + Sound.
New 'Networking Area' for Musikmesse and Prolight + Sound in Hall 4.1
Stylish, modern and fully orientated towards the needs of international buyers – that’s the new "Networking Area" in Hall 4.1 of Musikmesse and Prolight + Sound.
37th Annual America’s Top Music Chains
As the dealers represented in this report are privately held, the data being presented in “America’s Top Chains” was supplied by the companies, themselves. In other instances, MMR…
CHAUVET Professional Sponsors WFX Learning Session on Worship Lighting
Daryl Sutton and Daniel Connell, two highly regarded worship lighting figures, will lead a WFX learning session entitled “Lighting Perspectives: An Idea Exchange on Making Lighting Decisions.”
A ‘Diverse Type of Operation:’ Roger’s Piano Proves There’s No Such Thing as a ‘Typical Day’ in Piano Sales
Much of the Roger’s Piano’s story comes off as unexpected: the fact that the founder, Roger Shaffer, initially started a guitar and accessories company; the fact that co-owner…
Success Today Takes Unique Skill Sets
Recently I had the privilege of engaging in conversation with a good friend who happens to be dean of a private school. Since we are good friends, the…
Jam Industries Partners with DCC
Jam Industries has announced its partnership with the technology division of DCC plc, a £14.3 billion revenue, London Stock Exchange (LSE) listed international sales, marketing, and support services…
Musikmesse Adds Direct-Sell Event
Musikmesse is launching Musikmesse Plaza - a post Musikmesse event at which companies will be able sell direct to consumers.
Hal Leonard Announces New Distribution Agreements with iZotope and Audient
Hal Leonard has announced that as of August 1, iZotope and Audient products have been added to the company’s MI Distribution division catalog.
Kyser’s President and CEO Meredith Hamlin
We recently spoke to Meredith about her great uncle, her own evolution at the company, and what it’s like to now be at the helm of a family-owned…
Energy Department Recognizes Martin for Achieving Energy Productivity Goals
The U.S. Department of Energy (DOE) recognized the energy productivity achievements of. C.F. Martin & Co. (Martin Guitar), a partner in DOE's Better Plants Challenge.
Yamaha Donates Keyboards to New SFCM Afterschool Program
Yamaha Corporation of America and Music Exchange have donated 16 Yamaha portable 88-key keyboards and accessories to a new San Francisco Conservatory of Music (SFCM) afterschool music education…
Summer NAMM to Present over 60 Education Sessions
At Summer NAMM, established and emerging music instrument, retail and pro audio industry members can enjoy a plethora of professional development and business opportunities over the course of three…
CHAUVET Professional Hosts Guests at Headquarters
More than 150 lighting designers, students, educators and other USITT visitors boarded special buses at the Broward County Convention Center for an exclusive visit to CHAUVET Professional’s global…
Business Academy Back at Musikmesse Again
Musikmesse’s Business Academy inspired by SOMM, a professional development programme especially for the musical-instrument sector, is returning to the show for the third time this year.
Wallace Detroit Guitars: Reclaiming a City’s History
In 1950, Detroit’s population hit 1.85 million, making it America’s fourth-largest city. It was the hub of car manufacturing.
‘The Big One:’ 2018 NAMM Show Expands in More Ways than One
“Our members deserve all the credit for creating such an incredible show,” says NAMM president and CEO Joe Lamond. “It’s their innovative products and displays, the lifelong friendships…
Debt Troubles Reported for Gibson, Juszkiewicz Responds
It has recently been reported by many that Gibson Brands, Inc. - parent company of Gibson Guitars - is facing an uncertain future due to serious debt-related and operational concerns. The company has…
Debt Troubles Reported for Gibson, Juszkiewicz Responds
It has recently been reported by many that Gibson Brands, Inc. - parent company of Gibson Guitars - is facing an uncertain future due to serious debt-related and operational concerns. The company has…
Small Business Matters: Experiencing the Perfect Sales Presentation
It finally happened.I actually met someone who has the exact formula needed for making any customer trust that the sales person has the customer’s best interest in mind.
The NEBULA S15-N Musical Instrument Loudspeaker from Bag End
The NEBULA S15-N Musical Instrument Loudspeaker from Bag End boasts a NEBULA finish that is super durable, water tight, abrasion resistant, UV resistant, chemical resistant.
UpFront Q&A Messe Frankfurt’s Michael Biwer
For some long-time attendees, Musikmesse Frankfurt has appeared to be “in decline” in recent years.